Toyota was founded in 1937 by Kiichiro Toyoda as a spinoff from his father's company, Toyota Industries. It quickly grew into one of the world's leading car manufacturers. The company introduced its first hybrid vehicle, the Prius, in 1997, which marked the beginning of its journey in electrified mobility. Today, Toyota has expanded its electrified vehicle lineup globally, including in the United States, with availability in cities like Los Angeles, Chicago, New York, Miami, Houston, Dallas, Seattle, and San Francisco. Its vision includes achieving carbon neutrality and transforming into a mobility company.
Getting a discount on a Certified Pre-Owned (CPO) Toyota Electrified Vehicle, such as the RAV4 Hybrid or Prius, is entirely possible with the right strategy. While CPO vehicles retain strong value due to their warranty and inspection standards, buyers can still save by following these tips:
Research the Market Value: Use tools like Kelley Blue Book (KBB), Edmunds, and NADAguides to compare prices across trims, mileage, and years. This gives you a realistic idea of what you should be paying and strengthens your position during negotiations.
Be Flexible on Features and Colors: If you're open to different configurations or less common colors, you're more likely to find models that have been in inventory longer—these are often discounted or more negotiable.
Contact Multiple Dealerships: Reach out to several Toyota-certified dealerships in your region to compare prices and promotions. Ask for written quotes to use as leverage when negotiating.
Look for Aged Inventory: Ask about models that have been on the lot for 60–90+ days. Dealerships may offer steeper discounts to clear this "stale" stock.
Negotiate the Out-the-Door Price: Instead of focusing solely on the vehicle price, negotiate based on the total out-the-door cost, including all fees and taxes. This ensures you’re comparing apples to apples.
Use Pre-Approved Financing: Secure a financing offer from your bank or credit union before visiting the dealership. Dealers will often try to match or beat your rate, which can result in significant savings.
These strategies apply to both CPO electrified vehicles and, in some cases, new hybrid or electric Toyota models, especially during seasonal promotions or end-of-year clearance events.
Toyota offers multiple ways to save when buying or leasing an electrified vehicle. On their website, customers can explore current national offers, cash back deals, lease specials, and low APR financing options. Toyota also offers federal and state tax incentives for select electrified models. You can sign up for their newsletter or check the “Special Offers” section to stay informed about new promotions and limited-time deals.
Toyota is a world-renowned Japanese automotive manufacturer headquartered in Toyota City, Aichi Prefecture, Japan. The company operates in the automotive industry and has a significant presence in the electric and hybrid vehicles category through its Toyota Electrified lineup. Toyota has over 370,000 employees worldwide and operates in more than 170 countries, with thousands of dealerships and retail points. Their electrified vehicle lineup includes hybrid, plug-in hybrid, battery electric (BEV), and hydrogen fuel cell (FCEV) vehicles, designed to offer sustainability, performance, and innovation across a wide range of models.
Yes, it is highly likely that Certified Pre-Owned (CPO) Toyota Electrified Vehicles — such as the RAV4 Hybrid, Prius, and Highlander Hybrid — will be part of Black Friday sales events. Black Friday, which takes place the Friday after Thanksgiving, is one of the most significant retail events in the U.S., and Toyota dealerships across the country actively participate.
Here’s why you can expect CPO electrified models to be included:
Major Year-End Sales Push: Toyota dealerships use Black Friday as a key opportunity to boost sales and reduce inventory before the end of the year. Many promotions extend through the entire weekend and even into Cyber Monday, making it an ideal time to shop for hybrid or electric models.
High Consumer Interest: Toyota’s electrified lineup, particularly models like the RAV4 Hybrid, Corolla Hybrid, and Prius, are consistently among the most in-demand in their class. Dealerships capitalize on this interest by offering attractive promotions during high-traffic sales periods.
Limited-Time Incentives and Promotions: During Black Friday events, buyers may find:
Special low APR financing through Toyota Financial Services
Discounted pricing on select CPO electrified vehicles
Bonus incentives, such as complimentary maintenance plans or extended warranties
Loyalty or trade-in offers for returning Toyota customers
While offers vary by dealership and region, Black Friday is one of the best times of year to shop for a Certified Pre-Owned Toyota Electrified Vehicle, with greater room for negotiation and added incentives available for a limited time.
Toyota dealerships across the U.S. typically operate Monday through Saturday, from around 9:00 AM to 8:00 PM, though exact hours may vary by location. Some dealerships also open on Sundays and offer extended hours during promotional events or holidays. Check your local dealership’s website for precise operating hours.
You can explore Toyota’s electrified vehicle lineup directly on their official website. While you can’t purchase a vehicle online in most cases, Toyota offers “Build & Price” tools, dealer inventory search, online financing pre-approval, and digital paperwork for some dealerships. Many retailers also support Toyota SmartPath, an online retail platform that helps streamline the buying process.
Toyota offers electrified vehicles under the Toyota brand itself, utilizing the following key technologies and sub-brands:
Yes, you absolutely can find Certified Pre-Owned (CPO) Toyota Electrified Vehicles with seasonal deals and promotions. Dealerships often run various incentives throughout the year to attract buyers and move inventory, and these can apply to CPO vehicles just as they do to new ones.
Here's when you might typically see seasonal deals:
End of the Month/Quarter/Year: As mentioned, dealerships often have sales targets. The last few days of each month, quarter, or especially the end of the calendar year (November and December) can be excellent times to find deals as sales managers push to hit quotas.
Holiday Sales Events: Major holidays are prime times for car sales events. Look out for promotions around:
Presidents' Day (February)
Memorial Day (May)
Fourth of July (July)
Labor Day (September)
Black Friday/Cyber Monday (November)
Year-End Sales (December)
New Model Year Arrivals: When Toyota introduces the latest model year of the RAV4, dealerships often offer incentives on the outgoing new models and, subsequently, more aggressive pricing on CPO models to make space and clear older inventory.
Toyota Financial Services (TFS) Promotions: Toyota's financing arm frequently offers special APR (Annual Percentage Rate) financing rates for Certified Used Vehicles. These aren't direct price discounts, but they significantly reduce the total cost of the vehicle by lowering your interest payments over the loan term. Keep an eye out for these low APR offers, which can be a major saving.
To find these deals, regularly check the websites of authorized Toyota dealerships in your area, and visit Toyota's official Certified Used Vehicles website (ToyotaCertified.com). You might also see advertisements for these sales events in local media. Be proactive in asking about any current or upcoming CPO promotions when you speak with a sales representative.
Toyota has over 1,200 dealerships across the United States. These locations span every state, with higher concentrations in populous areas such as California, Texas, Florida, and New York. To find your nearest dealership, visit: https://www.toyota.com/dealers/
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