Meijer - Weekly brochures

Meijer caters to a wide spectrum of consumer needs, resulting in a diverse range of consistently popular product categories that drive sales volume:

• Essential Groceries: Fresh and high-quality produce, a wide selection of meats and poultry, a comprehensive dairy section, and a vast array of pantry staples consistently rank as top sellers, reflecting Meijer's role as a primary destination for fulfilling weekly food shopping requirements for families and individuals.

• Dairy and Refrigerated Necessities: Everyday essentials such as fresh milk, eggs, a variety of cheeses, a wide selection of yogurts, and other chilled and refrigerated goods maintain consistently high demand as fundamental components of most households' daily nutritional needs and meal preparations.

• Quality Meat and Seafood: Meijer's extensive offerings of fresh cuts of meat, a variety of poultry options, and a diverse selection of fresh and frozen seafood cater to a broad range of culinary preferences and meal planning requirements for its customer base.

• Health and Beauty Essentials: Over-the-counter medications providing relief for common ailments, a comprehensive range of personal care items for daily routines, and a diverse selection of beauty and cosmetic products are frequently purchased by customers prioritizing their health and personal well-being.

• Fundamental Household Supplies: Practical and regularly needed items such as effective cleaning solutions, a variety of paper products for household maintenance, and essential laundry detergents consistently rank among the top sellers, reflecting the ongoing need for these everyday necessities in maintaining a clean and functional home environment.

These consistently popular categories underscore Meijer's pivotal role in serving as a primary destination for both comprehensive food shopping needs and essential household supplies for a large customer base.

Meijer operates within a highly competitive national retail landscape, facing significant competition:

• Walmart: As the largest retailer in the United States, Walmart's extensive network of supercenters nationwide offers a vast selection of groceries, household goods, apparel, electronics, and more, directly competing with Meijer's broad product offerings and value proposition across a wide geographic area.

• Target: Another major national retailer with a significant presence across the country, Target's superstore format combines a wide array of groceries, home goods, stylish apparel, and electronics, appealing to a similar customer base as Meijer with its focus on both value and a curated shopping experience.

• Kroger: As one of the largest supermarket chains in the United States, Kroger boasts a strong presence in numerous states, offering a wide variety of groceries, household essentials, and pharmacy services, directly competing with Meijer's core grocery business and its expanding health and wellness offerings.

• Costco/Sam's Club: These membership-based warehouse clubs operate on a national scale, offering bulk quantities of groceries, household goods, and other merchandise at discounted prices to their members, attracting a segment of consumers focused on bulk purchasing and value, thus representing a significant competitive force.

• Amazon: While primarily an online retail giant, Amazon's rapidly growing grocery delivery services, including Amazon Fresh and Whole Foods Market, along with its vast selection of household goods, electronics, and apparel, position it as an increasingly significant competitor to traditional brick-and-mortar supercenters like Meijer, particularly in the realm of convenience and online shopping.