New Year, New You! Fuel Your Comeback with Safeway's Savings

As the calendar turns to 2026, Safeway invites shoppers across the United States to kickstart their year with incredible savings. From December 31st through January 13th, take advantage of the "New Year, New You!" promotion, a fantastic opportunity for seasonal shopping and securing amazing deals. This end-of-year promotion is perfect for stocking up on essentials, health-focused items, and getting a head start on any post-holiday resolutions.

This Safeway flyer specials this week is packed with offers designed to help you refresh and revitalize. Discover discounts on vitamins, supplements, and health essentials, alongside sweet treats that are perfect for sharing or indulging in after a busy holiday season. With limited-time deals and member-exclusive pricing, these holiday promotions are not to be missed. Don't wait – grab these deals before they're gone!

Vitamins & Supplements

Safeway is your go-to destination for boosting your well-being in the new year. Explore a wide selection of vitamins and supplements to support your health goals.

• Nature Made Vitamins & Supplements – Select sizes and varieties.
  • Buy 1 Get 1 50% Off (Member Price)
• Nuun Sport Hydration – 10 ct. select varieties.
  • $5.99 (Member Price)
• Premier Protein – 4-pk. 11 oz. shakes, select varieties.
  • Buy 2, Save $4 with digital coupon (Member Price)
• Ensure Nutrition Shakes – 6-pk. or 8-oz. shakes, select varieties.
  • Buy 2, Save $4 with digital coupon (Member Price)
• Miralax, One-Day, FirstAlove – Select sizes and varieties.
  • Buy 1 Get 1 50% Off (Member Price)
• OL LY Gummy Vitamins – 30-90 ct. select varieties.
  • $12.99 (Member Price)

Take advantage of these Christmas deals to invest in your health before they disappear.

Back-to-School & Office Essentials

While the holiday season is winding down, Safeway is also offering great prices on back-to-school and office supplies that are perfect for students and professionals alike. These items are also fantastic for organizing your home office or getting a fresh start in the new year.

• Sharpie Markers or Highlighters – Select sizes and varieties.
  • 20% Off (Member Price)
• Top Flight Notebooks or Journals – Select sizes and varieties.
  • 20% Off (Member Price)
• GE 3-Year Lightbulbs – Select sizes and varieties.
  • 33% Off (Member Price)

Sweet Deals for Sweethearts & Treats

Even after the Christmas gifts have been unwrapped, there's always room for a sweet treat. Safeway has you covered with delightful offers on popular candies and confectionery items.

• Valentine's Day Partyware – Select varieties.
  • 25% Off (Member Price)
• Valentine's Day Exchange Cards – Select varieties.
  • 25% Off (Member Price)
• Valentine's Day Plush – Select varieties.
  • 25% Off (Member Price)
• Valentine's Day Gifts – Select varieties.
  • 25% Off (Member Price)
• Valentine's Day Paper Party Goods – 8-16 ct. select varieties.
  • 25% Off (Member Price)
• Kinder Bueno Bars – 1.5 oz.
  • 10 for $10 (Member Price)
• Hershey's King Size Bars – 2.6-3.4 oz. select varieties.
  • 2 for $5 (Member Price)
• Haribo Gummies – 6.3-8 oz. select varieties.
  • 2 for $5 (Member Price)
• Nerds, Trolli, SWEETARTS or Black Forest – 5-7.2 oz. select varieties.
  • $2.99 (Member Price)
• Sour Patch Kids or Swedish Fish – 12 oz. select varieties.
  • $4.99 (Member Price)
• M&M's Share Size Candy – 7.4-10 oz. select varieties.
  • $5.49 (Member Price)
• Lindt Excellence Bars – 2.8-3.5 oz. select varieties.
  • $4.99 (Member Price)
• Starburst or Skittles Share Size Candy – 12.8-15.6 oz. select varieties.
  • $4.99 (Member Price)
• Lindt Truffle XL Candy – 12.7 oz. select varieties.
  • $14.99 (Member Price)
• Hot Wheels Basic Cars – Select varieties.
  • 4 for $5 (Member Price)

These offers are perfect for finding those last-minute holiday gifts or planning ahead for future celebrations. This truly embodies the spirit of Christmas deals with generous end-of-year promotions.

Home Essentials

Don't forget to refresh your home with practical deals on storage solutions.

• Signature Select Food Storage – Select varieties.
  • $2.99 (Member Price)
• Rubbermaid Take Alongs Meal Prep – Select varieties.
  • $5.99 (Member Price)

Plan Your Holiday Shopping with SmartDealsHub

Navigating the post-holiday sales can be a treasure hunt, and SmartDealsHub is here to help you make the most of Safeway's "New Year, New You!" promotion. Browse all available flyers, compare prices, and create your shopping list to ensure you don't miss out on any incredible discounts. Planning your Christmas 2025 shopping early can lead to significant savings, and these end-of-year promotions are the perfect opportunity to start.

Find all the best Christmas 2025 offers across the United States and start saving today.